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How to Effectively Listen on the Social Web [Infographic]
For many brands, one of the appealing aspects of social media is the opportunity to target and acquire new customers. Marketers can also use social to learn more about existing customers and use that...
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A Marketer’s Guide to Social Scoring (Infographic)
Want to drive engagement and sales from your social media leads? How about increasing conversion rates by 79%? I explain the various steps of developing a social lead scoring program and more in my...
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Politics Gets Social: 160 Jaw-Dropping Facts about the 2012 Presidential...
The election for the 45thPresident of the United States is upon us. By and large, this election season has run as most do – with lively debates, lots of ‘fact-checking,’ and increasingly antagonistic...
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Politics Gets Social: 160 Jaw-Dropping Facts about the 2012 Presidential...
The election for the 45thPresident of the United States is upon us. By and large, this election season has run as most do – with lively debates, lots of ‘fact-checking,’ and increasingly antagonistic...
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Engagement Science: Making the Most of Your Social Media Strategy (Infographic)
Social engagement is both a science and an art. I analyzed data from over 100 companies of all sizes to determine the best ways to maximize social engagement. The findings are telling; for instance:...
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Stand Out Social Marketing is Here!
There is a very strange irony when writing your first book. When I first received the contract from McGraw-Hill to write Stand Out Social Marketing, I signed it, scanned it and sent it back to them...
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Stand Out Social Marketing: 5 Questions with Mike Lewis
In an already over-crowded social landscape, brands face stiff competition for the attention of the social audience. My new book, Stand Out Social Marketing: How to Rise Above the Noise, Differentiate...
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Predicting the Presidential Election with Social Reach and Sentiment
Conflicting data First things first: Romney was far more engaging on social media than Obama. Our analysis found that Romney had 4.5x the engagement rate on Facebook and 18.5x the engagement rate on...
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The Story of Stand Out
I recently had the honor to help my boss and friend Mike Lewis (@BostonMike) with his first book, Stand Out Social Marketing. It’s a great read that I believe will shake up the industry, and I am not...
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45 Amazing Social Media Statistics from the 2012 Presidential Race
The 2012 election shattered social media records from every angle, with election night taking the crown for most tweeted event ever. A picture posted and tweeted by Obama after winning the election...
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Monthly Metric – 3 Steps to Measure and Grow Your Influence
In the fourth and final month of out social media metrics project, we’re looking at one of the more vague but integrally important metrics – Influence. Be sure to also read our discussions of...
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Marketing Automation By The Numbers (Infographic)
We love this infographic outlining the Marketing Automation industry by Carlos Hidalgo from the Annuitas Group. While the Marketing Automation field is only about a decade old, experts expect the field...
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Distilling Your Brand in 5 Minutes or Less
Quick: What’s the difference between a company and a brand? A company is a business organization, while a brand is the gut feeling the public has when they think of a company or product. Walmart and...
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Google Antitrust – Innocent or Idiots
The FTC is after search giant Google: The FTC has been investigating Google for more than a year and a half amid complaints that it ranks search results from its own products higher than those of...
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Thoughts on the Nielsen Twitter Ratings
It was announced this week that Twitter is partnering with Nielsen to provide a “common benchmark” from which to measure a TV program’s engagement. This is an important milestone in the ongoing history...
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Top Social Media Predictions for 2013
December brings Christmas cookies, New Years parties, and social media predictions for the coming year. We’ve read the articles and blogposts and gathered five of our favorites. MOST HOPEFUL PREDICTION...
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Think Like Zuck – 5 Questions with Ekaterina Walter
You’ve seen the movies, read the books, and shared the infographics about the rise and success of Facebook. But you may not be applying the business lessons of the Facebook story to your own marketing...
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Grading Facebook’s Graph Search
Today Facebook announced Graph Search. Mashable describes it as: The ability to search within your social graph for specifics. The search improvements involve the ability to ask questions in regular...
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